I was approached by the owner of the shop where I currently work as a tattoo artist to discuss the intriguing idea of refreshing the branding and signage for the shop.

The main goal of this update was to streamline the existing logo, making it not only more visually appealing but also significantly more legible for customers who might be passing by on the street. This effort aims to enhance the overall aesthetic of the shop while also attracting new clientele.

Below are snippets of the branding exploration process, the final logo and various banners designed for conventions and promotional events.